BAJ updates its logo

The new visu­al iden­ti­ty reflects the con­ti­nu­ity of BAJ’s val­ues — defend­ing free­dom of speech, pro­fes­sion­al­ism, and sol­i­dar­i­ty with­in the jour­nal­ist com­mu­ni­ty — while meet­ing con­tem­po­rary require­ments for brand­ing and dig­i­tal for­mats.

At the heart of the logo remains the rec­og­niz­able sym­bol of the pen, which con­tin­ues to rep­re­sent the jour­nal­ism pro­fes­sion and inde­pen­dent jour­nal­ism. The updat­ed design makes the emblem more con­cise, ver­sa­tile, and user-friend­ly for online envi­ron­ments.

The logo update is timed to coin­cide with the 30th anniver­sary of the Belaru­sian Asso­ci­a­tion of Jour­nal­ists and sym­bol­izes a new stage in its devel­op­ment while main­tain­ing the orga­ni­za­tion’s unwa­ver­ing val­ues: pro­fes­sion­al jour­nal­ism, free­dom of speech, and human rights.

The new BAJ logo is avail­able for down­load in var­i­ous for­mats at the link.